ContactEase proudly congratulates Chairman and CEO, Jeff Reade, on his recent induction into the Legal Marketing Association (LMA) Hall of Fame.
The LMA Hall of Fame Award celebrates individuals who have made extraordinary contributions to the Legal Marketing Association and the legal marketing industry. The honor represents the highest levels of experience and leadership in legal marketing and recognizes contributions made by individuals for the benefit of the industry, the association and its community of professionals.
Jeff has been developing sales and marketing systems in the professional services field since 1988. He created and promoted Legal Ease Marketing Database, considered by many to be the “granddaddy” of CRM systems in the legal marketing arena. Its successor, ContactEase CRM, is used in more than 275 law and accounting firms, with more than 10,000 users worldwide. Jeff is much respected as a partner and resource within LMA, and has been instrumental in getting greater vendor involvement within the organization. He helped design the original booth point system (giving greater visibility to small sponsors to enable them to grow), spearheaded the “OneLMA” initiative which gave sponsors and vendors full voting rights in the organization, and was Treasurer and on the Board of LMA International.
Jeff has been a frequent speaker and author on the topic of sales and marketing automation, data mining, and knowledge management. He has spoken before LMA, the Association of Legal Administrators (ALA) and Association for Accounting Marketing (AAM). He has written for the ALA Management Report, LMA Strategies, and numerous other professional services publications. Jeff is a graduate of the University of Michigan where he earned a Bachelor of Science degree in business administration and a Master of Science in actuarial science.
The award was presented on April 11, 2018, at the LMA Annual Conference in New Orleans.
Learn more about this year's inductees.