Integrations are all the rage, but are they always the best answer? In this case study presentation, Joy Long, Director of Marketing at Ostrow Reisin Berk & Abrams (ORBA), Jennifer Whittier and Amber Elliott, from ContactEase, will share their experiences integrating CRM with ORBA’s new website and Constant Contact. Tying these three systems together has automated the marketing team’s workflow, eliminating duplicate entry and the risk for human error and saving the team countless hours on mailings each month. Attendees will learn what to look for when considering an integration and more importantly, the questions they need to ask of both their technology providers and others in their firm as well as who to involve (hint: don’t forget IT). Participants will leave this session with the information they need to lead technology adoption in their firms and how to ensure the project keeps moving forward. To learn more about LMA Tech Midwest or to register, visit: https://www.legalmarketing.org/page/lmatech/midwest/2018/Home.