Date: 11/01/2019

As new platforms and "CRM adjacent" technologies have emerged to work alongside the primary CRM systems, there has been a huge change in the business development technology landscape. With these developments have come new challenges as marketers are being asked to pivot from what they were originally intending to do.
Jennifer Whittier joins a panel of industry experts at the 2019 LMA Eastern Canada Conference in Toronto on November 21 to share how to build a strategic technology and marketing plan. A frequent speaker on CRM and marketing technology topics, Jennifer and her fellow panelists will discuss how marketers can build a strategic (and successful) plan for marketing technology, audit what they currently have to establish how well it addresses their changing needs, create a business, case and win the approval of their lawyers to maximize the return on investment for CRM.

STAMP of Approval: Building a Strategic Technology and Marketing Plan
November 21, 2019 at Hyatt Regency Toronto | Breakout C2 | 2:00 p.m. - 3:00 p.m. 


  • Michael Warren, Vice President, CRM Practice - Wilson Allen
  • Alison Janzen, Director of Marketing & Business Development - Torkin Manes
  • Kim Farwell, Director, Marketing & Communications - Blake, Cassels & Graydon
  • Jennifer Whittier, President - Cole Valley Software

For more information on the LMA Eastern Canada Conference or to register, visit:

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