Date: 09/05/2019

ContactEase President, Jennifer Whittier, co-presented "CRM Evolution: Three Spotlights on How to Drive Technology with Strategy" at LMA Tech West on October 22 in San Francisco. She joined a panel of CRM experts to present strategies for successfully selecting and implementing the right tools and systems to improve client service and retention and enhance business development, efficiency, and profitability. 

Whittier discussed the right approach to selecting and implementing a CRM system to achieve a firm’s goals. Joining Jennifer on the panel were Chris Fritsch, a CRM Success Consultant and Founder of CLIENTSFIrst Consulting who discussed how to develop strategy and select the right technology to support it, and Jacqueline Madarang, Associate Director of Marketing Technology at Blank Rome who shared how she ties technology to her firm’s marketing and business development goals.

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