NEW ORLEANS — The Legal Marketing Association (LMA) has selected Bradley as the First Place winner in the Technology Management: Software and Applications category of the 2018 Your Honor Awards. The award was presented to Bradley and technology partners, ContactEase and CLIENTSFirst Consulting for its CRM implementation, Bradley Connect, at the 2018 LMA Annual Conference in New Orleans. The project was also recognized with an honorable mention in the Technology Management: Applications and Innovative Use of Technology category.
“It is such an honor for our work to be recognized by the Legal Marketing Association. The success of this project would not have been possible without the leadership and support of the firm’s Marketing Committee, Bradley’s Director of Business Development and Marketing, Kelly Schrupp, our IT Project Manager, Jason Bentley and the rest of the marketing and business development and IT teams,” said Jacqueline Madarang, Senior Marketing Technology Manager at Bradley. “Attorneys are actually using the CRM to uncover and identify relationships and the firm’s clients and contacts are receiving timely industry alerts and news. It’s very exciting for us to see the hard work pay off.”
Kelly Schrupp, Director of Business Development and Marketing, said, “I’m proud of what the team has accomplished in a short period of time and am so glad they have been recognized for their commitment and the hard work they put in every day to make the CRM rollout successful.”
The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that showcase innovation and return on marketing dollar investment. A panel of expert judges awarded first-, second-, third-place and/or honorable mention in 16 categories, encompassing work related to business development, business of law, client services, communications, marketing management and leadership, and technology.
“The Your Honor Awards winners showcase the best in the legal marketing industry, from creativity and execution to achievement and overall excellence,” said Betsi Roach, LMA Executive Director. “LMA is proud to celebrate member achievements and highlight the brilliant work our community is doing, further affirming our position as a thought leader in the legal industry.”
About Bradley Connect
The implementation was a tremendous effort on behalf of the firm’s teams. Attorneys and staff had little faith in prior systems because contacts could not be globally updated and relationships couldn’t be identified or segmented, resulting in redundant emails asking “who knows whom” and an inability to track open and bounce back rates. Looking past the implementation process, it was important that users understood the firm’s goals for the system. It was also important to staff the firm properly starting with the Marketing Technology team led by Jacqueline Madarang and Bradley partner, Justin McDonald. Users can now see “who knows whom” and other relationships a client may touch. They can now add contacts to mailings and are seeing the results of this relationship intelligence – they now benefit from seeing the relationships within the firm. Attorneys once hesitant to share contacts are now doing so. Of the almost 500 users trained, the few not participating are due only to scheduling and not resistance.
For a complete list of the 2018 Your Honor Awards winners, visit www.legalmarketing.org. Learn more about Bradley at bradley.com, ContactEase at contactease.com and CLIENTSFirst at clientsfirstconsulting.com.
About the Legal Marketing Association
Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services.
LMA has eight regions and dozens of local groups across the U.S. and Canada, and its more than 4,200 members hail from 49 U.S. states and 28 countries. For more information, visit www.legalmarketing.org. If you would like to connect with LMA regarding this press release or the Your Honor Awards, please contact Stephanie Kusibab of the Legal Marketing Association at (312) 673-5954 or firstname.lastname@example.org.